This Privacy Policy explains how Wheeler’s Farm (“we”, “our”, “us”) collects, uses, and protects your personal data when you use www.wheelersfarm.com.

We are committed to protecting your privacy and handling your data transparently and securely in accordance with the UK GDPR and the Data Protection Act 2018.

1. Who We Are

Wheeler’s Farm is an events venue and experience provider based in Essex, United Kingdom.

Contact Email: info@wheelersfarm.com

We act as the data controller for the personal data you provide to us.

2. What Data We Collect

We may collect and process the following data:

a) Information you provide directly

• Name

• Email address

• Phone number

• Any information submitted via forms (e.g. enquiries, vendor applications)

b) Ticketing & Event Data

• Purchase details (via third-party providers like Skiddle)

• Event attendance information

⚠️ Note: Payments are processed by third-party providers — we do not store payment card details.

c) Technical Data

• IP address

• Browser type and device

• Pages visited and website activity

d) Marketing Data

• Email preferences

• Interaction with emails (opens, clicks)

3. How We Use Your Data

We use your data to:

• Respond to enquiries

• Process event participation and ticket-related queries

• Send important event updates

• Provide customer support

• Improve our website and user experience

• Send marketing communications (if you opt in)

4. Legal Basis for Processing

Under UK GDPR, we rely on:

• Consent – for marketing emails and optional communications

• Contract – when processing data related to ticket purchases or event attendance

• Legitimate Interests – to improve our services and prevent misuse of our website

• Legal Obligations – where required by law

5. Marketing Communications

If you opt in, we may send you:

• Event announcements

• Ticket releases and low availability alerts

• Promotions and updates

You can unsubscribe at any time by:

• Clicking the unsubscribe link in emails

• Contacting us at info@wheelersfarm.com

6. Sharing Your Data

We may share your data with:

• Ticketing providers (e.g. Skiddle)

• Email marketing platforms (e.g. Brevo, Mailchimp)

• Service providers (hosting, analytics, etc.)

We only share data where necessary and ensure third parties comply with data protection laws.

7. International Transfers

Some of our service providers may process data outside the UK.

Where this occurs, we ensure:

• Appropriate safeguards are in place (e.g. Standard Contractual Clauses)

8. Data Retention

We retain personal data only as long as necessary:

• Enquiries: up to 12–24 months

• Marketing data: until you unsubscribe

• Legal/financial records: as required by law

9. Your Rights

Under UK GDPR, you have the right to:

• Access your personal data

• Request correction of inaccurate data

• Request deletion (“right to be forgotten”)

• Restrict or object to processing

• Withdraw consent at any time

• Request data portability

To exercise your rights, contact: info@wheelersfarm.com

You also have the right to complain to the Information Commissioner’s Office (ICO).

10. Cookies & Tracking

We use cookies to:

• Improve website performance

• Analyse traffic

• Support marketing efforts

You can control cookies via your browser settings.

(See our Cookie Policy for full details.)

11. Data Security

We implement appropriate technical and organisational measures to protect your data from:

• Unauthorised access

• Loss or misuse

12. Third-Party Links

Our website may contain links to third-party sites.

We are not responsible for their privacy practices.

13. Updates to This Policy

We may update this Privacy Policy from time to time.

Changes will be posted on this page with an updated date.

14. Contact Us

If you have any questions about this policy or your data:

Wheeler’s Farm
Email: info@wheelersfarm.com
Website: www.wheelersfarm.com